What our clients say:
“The Sperlingreene team are top notch publicists. I have worked with a number of publicists and was impressed with them from the beginning through the end. The work they did for Two Bright Lights was just what we needed and they provided appropriate coaching for us at each step in the process. I highly recommend Sperlingreene PR—should I need PR guidance again they most certainly will receive my call.” Siri Eklund, Two Bright Lights, LLC
“Sperlingreene provided content development services to Expaticore. Simply stated - their expertise and creative process brought Expaticore’s marketing materials to a completely new level. We expect to leverage Sperlingreene for all of our content development efforts in the future.” Jane Porges, Expaticore LLC
“We hired Sperlingreene to work with us on a quick turn media opportunity and overall PR support. Talk about hitting the ground running. Steve, Karen and their team quickly came up to speed on our specific solution and market position, put together an immediate strategy for the opportunity at hand, oversaw the announcement and generated great coverage. Following the first event, their teamed mapped out a creative approach to generate ongoing market interest in our business. I would highly recommend Sperlingreene for any organization looking for creativity and results.” Brian Baum, Stayhealthy, Inc.
“Sperlingreene provided excellent PR client service to SkyVu Pictures for the launch of our iPhone kids’ app, StoryBoy. They were very responsive, reliable and went above and beyond their scope of work.” Anthea Chuah, SkyVu Pictures
“I would recommend Sperlingreene to anyone looking to jumpstart their Public Relations or Marketing program.” Russ Panzer, Paper Tube and Core, Inc.
“An invaluable resource. Sperlingreene’s expertise enabled them to craft compelling and insightful business communications. In our case, they performed brilliantly, distilling the essence of our emerging business in a way we had been unable to capture ourselves. They turned it around in a weekend, as well!” Stephen Arrivello, RentCampus
“Sperlingreene makes it happen. Simply put they ‘Get’s It.’ PR pros, the media, business partners, and clients all benefit tremendously from their professional ability to instantly understand exactly what it takes to get maximum results. They are efficient, and highly intuitive, and they have their fingers on the pulse of what will get the exact kind of coverage his projects needs/deserves. They think out of the ‘old-school PR’ box and can translate the story to obtain the media hits that make a difference to the bottom line.” Sarah Duckett, SDPR
“Sperlingreene’s assets set them apart from other PR/Marketing Communications specialists. They are highly effective, generating results faster than any firm I have ever worked with in the field. Their ability to dissect complex situations on the fly and instantly begin generating creative solutions constantly impresses me! They operate at 10,000 feet above any category, keeping abreast of events and trends, then laser in on opportunities on the ground for their clients, targeting them with pinpoint accuracy.” Daniel Avery, Sky High Partners
What participants in our events say:
I wanted to say thank you for allowing me the few minutes to discuss my business and exhibit at the event. It was awesome for me to get exposure and a better understanding of this process. Keep me in mind for future events.
- Jeanmarie Tenuto, MBA
Chief Executive Officer
Healthcare Technical Solutions, llc
www.healthcaretechnicalsolutions.com
Thank you so much for executing a fantastic event. We were very pleased. We should also touch base today or early next week about thoughts on future events and partnerships.
- David Ades, Director of Marketing
Ambrose Group
www.ambrose.com
Fabulous event yesterday evening. We look forward to working with you on other activities assisting technology/venture/angel backable entrepreneurs in NJ.
- Judith Sheft, Associate Vice President Technology Development
New Jersey Institute of Technology
www.njit.edu
The Force behind our success is a powerful team of marketing communications specialists led by
Steven Greene, Chairman of The Conversation (COTC)
Steven Greene’s experience bridges the worlds of marketing and public relations. With years of award-winning work on brands including IBM, Coca Cola and Burger King, Steve served at major agencies Interpublic and WPP Group where he won top honors for his creative on consumer campaigns in healthcare, IT, consumer brands and professional services. Taking equal pride in his consumer and B2B campaigns, he has led firms from start-up to buyout or public offering. He took FalconStor, the Computer Associates spin-off, from launch to $400 million public offering in a matter of months. Serving digital firms since his launch of Video Online back in the mid-nineties, Steve prides himself in taking a 360 degree view of his client’s business, incorporating offline and digital PR and social media tactics to create marketplace success.
What’s more, he created the first World Record Pizza Toss in Times Square and branded a web-surfing dog for Labrador Software, netting front page Wall Street Journal placement.
Karen Sperling, Chief Conversation Officer (CCO)
Karen Sperling has launched and positioned a succession of new products and services throughout her career including the introduction of the BMW X3 Sport Activity Vehicle and the MINI Cooper Convertible.
Her introduction of Mattus’s Lowfat Ice Cream by Haagen Dazs inventor Reuben Mattus garnered a “Best New Product of the Year” by Time Magazine, and a strategically placed flying trapeze in lower Manhattan complete with flying lessons for busy Wall Street execs, was seen around the world and helped build the reputation and clientele of an adult sports camp company.
She has had the opportunity to throw a midnight snack for the Ringling Brothers Circus in Herald Square, take Goya Foods, the largest Hispanic Food Company in the nation from a Hispanic-only food provider to a major general market brand name, and grow The Learning Annex into the largest producer of Wealth Building Expos in the country.
Other clients have included Robert Kiyosaki, bestselling author of Rich Dad Poor Dad, Beth Israel Medical Center, BMW of North America, Pirelli Tires, Pam Cooking Spray, Chef Boyardee, and celebrity chef, author and restaurateur Lidia Bastianich.
Shelley Reich, Partner
Shelleybrings 20 years of experience in medical communications and pharmaceuticalmarketing to Sperlingreene including VP and Director level positions with majorpharmaceutical marketing agencies under the Omnicom and WPP umbrellas, as wellas boutique consulting firms in managed care and biologics. She has directed the development of contentand strategy physician and patient advocacy development, symposia,physician/patient communications programs in a range of therapeutic areas andmultimedia. She debuted Viagra and Aricept into the primary care market,developing patient and physician strategies for blockbusters like Lipitor,Spiriva, Symbicort,and Plavix, working with Forest, GSK, Lilly Roche/Genentech, BMS and Novartis.
Deborah Green Taffet, Partner
Deborah has demonstrated her powerful PR skills at some of New York City’s leading public relations agencies (Howard J. Rubenstein Associates and GBI, a division of Griffin Bacal) and entertainment companies (Paramount Pictures). She is a seasoned and successful publicist, with a unique ability to connect people, ideas and businesses. With areas of expertise that include the toy and juvenile products industries (Little Kids, Uneeda Doll Company, LJN Toys, to start up ventures (MovieFone, Meridien VAT Reclaim, SignStorey), to retail business launches (Nike and Viacom). Deborah brings her experience, enthusiasm and creativity to every campaign. Deborah graduated from Clark University and holds an M.S. Degree in Occupational Therapy from Columbia University. She has led her own operation, DGCPR since 1989.
Holly Winzler, Partner
Holly Winzler provides strategic and creative B2B marketing in technology, healthcare and finance and has authored original content published in 150 trade publications ranging from Association Management to Euromoney and Wireless Week. Holly’s clients have received coverage in the Wall Street Journal, Investor’s Business Daily, Financial Times, New York Times, Washington Post, and Business Week; CNBC, CNN, MSNBC and other national broadcast media; top-tier trade journals such as American Banker, CIO, CFO, IndustryWeek, Institutional Investor, and VARBusiness. Holly has a special affinity for the B2B information franchise and a firm grasp on C-level communications.
