Put the public back into public relations

“In the new world of social media, PR people must know hundreds of writers, bloggers and Twitter users instead of having six top reporters on speed dial.” Claire Cain Miller, The New York Times

Now you’re talking! Journalism as we know it is going through a sea change, and PR is also finding its voice. At first, it seemed to me that the old ways of doing PR – call the reporter, send out the press release, follow up with another call, hope for a call back, call again – this time don’t leave a message. Call again, this time leave a brief friendly message, had gone away and so had the biz – but in reality, it’s opened up a tremendous door for PR people to do what we really do best, and that’s honestly communicate, engage in conversation, and show our enthusiasm and our intelligence. Hooray, it’s a new day for PR people to shine, and show what we’re really worth, and drill down to what’s important and put the “Public” back into Public Relations. http://www.nytimes.com/2009/07/05/business/05pr.html?_r=1&hp