Entries in marketing (6)


What it takes to be a Woman Entrepreneur

What does it take to be a woman entrepeneur?

I was invited onto Blog Talk Radio this week to discuss the secrets of entrepreneurial greatness. Here are some of the secrets I revealed. - Karen Sperling

  1. Entrepreneurs start out with a dream
  2. They make goals for themselves
  3. They are ambitious
  4. They ask questions
  5. They listen
  6. They have a plan for getting where they want to go
  7. They review their plan often and change it when necessary
  8. They won’t take NO for an answer
  9. They are always open to learning
  10. They view every experience as a learning opportunity
  11. They use their strengths and recognize their weaknesses
  12. They have mentors and role models
  13. They make mistakes
  14. They learn from their mistakes
  15. They celebrate small victories
  16. They are not afraid to follow the path less taken
  17. They pick themselves up and they keep going
  18. They keep their eyes on the prize



5 reasons it's great to be late to social media

I like to get to parties on time, even a little early. My wife has taught me that there can be some distinct advantages to being late: you get to make a grand entrance, the food has been served and you won’t be bored waiting for the fun to begin. I have similar good news for any company convinced they have missed the social media party. It can be great to be late.

Here’s why:

  1. While you were waiting, your audience grew to 1 billion The number of Internet users surpassed 1 billion when you weren’t looking. Twitter hit one billion tweets.  Facebook has 10 billion photos stored, and has became the most trafficked social media site. That means there are more vertical and horizontal audiences to choose from, so you won’t get lost in the numbers.  You won’t get lonely.
  2. Social media has had time to grow up Twitter was launched in July 2006. Facebook is almost five years old, Digg is just over four years old and Twitter is two and a half years old. It can still get wild, woolly and confusing, but it’s a big improvement over the always-in-beta early months.
  3. There are more tools to make it more efficient, effective and strategic Take Twitter for example. Launched in July 2006, there are now hundreds of tools designed that create shortcuts to post, organize and measure.  Here are 35+ social media tools  you’ll appreciate.
  4. Social media has gained acceptance by consumers 70% of consumers now consider social media sites to be sources of information that influence their purchasing decisions, according to research data in MarketingSherpa’s 2009 Social Media Marketing & PR Benchmark Guide.
  5. The real party is just getting started And now the biggest reason of all. With all the noise and storm and one billion users, Web-watcher Donna Bogatin shows that most of the world is still just watching and reposting existing content. Only 1% of users are actually creating fresh new content. That’s your opening — the grand entrance you’ve been waiting for.

By bringing fresh content to social media, rather than re-tweats and a list of links, your brand can become the life of the social media party. Congratulations.




What are the top digital marketing tools for 2009?

In the search for the 2009 crystal ball, Lee Odden of Top Rank Online Marketing reported results of a new survey, “What 3 digital marketing channels & tactics will you emphasize in 2009?” Here are the top ten tactics selected:

Blogging (34%)
Microblogging (Twitter) (29%)
Search engine optimization (28%)
Social network participation (Facebook, LinkedIn) (26%)
Email marketing (17%)
Social media monitoring & outreach (17%)
Pay per click (14%)
Blogger relations (12%)
Video marketing (10%)
Social media advertising (7%)

So, if you’re not blogging you’re sitting still. And the best way to find the value in Twitter is to tweat.



Anti Social Media?

Check the wise and witty insights of visualization pro Gary Zamchick on Zamchick, The Blog. Gary’s blog covers ”whimsy at the intersection of innovation and experience.”

“I met with sperlingreene recently .. advocates for using social media in the service of creating “Powerful Conversations.” Steven Greene spoke to the anti-social aspects…”

 More on this subject soon.


The Lost Art of Conversation

Thomas J. Watson, the late founder of IBM, was famous for saying “Nothing happens until someone sells something.” We say: “Nothing gets sold without a powerful conversation.”

The power of words, the exchange of ideas, the meeting of the minds, no matter what you call it, communication in its purest form, makes things happen.

In today’s new fast moving information world, where the essence of conversation is down to 140 characters (in fact, have you managed to read this far?) it’s more important than ever that the message you’re sending out is getting through, and that the messages coming in are being processed as well. Here are some basic tips that we all know about communication, but may have forgotten, starting with…..don’t talk with food in your mouth!

Here are some additional tips to make the most of an in-person conversation:

  • Make Eye contact – Straight on, for extended periods of time. You can blink, you can nod, and you can be wide eyed. Stay away from winking though…it may have caused the GOP the presidency…
  • Introduce yourself by name – don’t assume the person you’re talking with knows or remembers your name, and remember to use their name during the conversation – this will also help you remember it.
  • Ask questions – this gets the conversation going and demonstrates your interest in the subject matter. Questions also help the conversation from becoming too one-sided or single topic focused
  • Listen —- really listen. Tune out distractions, stop thinking about what you’re going to say next, and shower your conversation partner with the kind of attention that great socializers are known for.

Here’s what Renaissance man Ben Stein has to say about the Art of Conversation or….as he says: “How Not To Ruin Your Life” http://tinyurl.com/332hxj