How to launch your web presence: a self-promotional post

The function of this blog is to provide helpful, non-promotional for marketers.

Well, today’s example is both an act of blatant self-promotion coupled with an update. We asked the 52,000+ subscribers of Peter Shankman’s HARO to enter a competition to receive a free press release. An act of self promotion? Sure. Effective? Yup. More than 1200 unique visitors in our first day or so, each viewing 8+ pages. (And, yes we will absolutely be announcing winners Monday 2/23 by 5 pm and provide the promised service of a free interview and press release.)

Even more interesting, we will report on the profile of the mostly small businesses that entered (no names, of course, without permission) and see what info we can sift from it as we return to our main job here: information that creates conversations.