Entries in social meida (2)

Friday
Apr032009

Social Media - You've got a friend in me!

I’m constantly singing the praises of social media. Never before have there been so many ways to communicate directly with so many people — and make that the people of your choosing. It used to be that we PR pros would compose a lengthy press release making sure to put the real news in the headline and the subhead (sound like Twitter?) and then count on personal relationships, the favor bank and the occasional real news to catch the attention of the media. That old way took a lot of luck, timing and patience. How great to be able send out a quick thought or crystallized idea in real time.


I Tweet…Therefore I Am
Twitter really allows one to do that. Have a thought and a quick link? Keep your message short and crisp and send it out to a universe that you’ve hand-picked. Maybe they’ll see your message this time, and maybe they won’t, so that’s why you want to keep tweeting – because eventually they’ll become familiar with your tweets, and hopefully, if you have something worthwhile to say, they’ll start taking a closer look. Rome wasn’t built in a day, and neither is your audience on Twitter. The important thing to remember is the old reach and frequency rules of advertising – they couldn’t be more relevant than on Twitter – you want to reach the largest group of people (your followers) and you want to reach out to them as often as possible — so they get to know you, and can depend on your information. Jump in, keep up an active dialogue with your followers, and say things that they and other people will want to hear.

Jumping into the Soup
We recently gave a talk entitled “Social Media — Jumping into the Soup.” It was a quick primer on LinkedIn, Facebook and Twitter, and what we found, is that in a given group of working people, there are many different levels of social media experience. You’ve got your early adapters and your luddites, and then a whole group that fall somewhere in between. Many of the people listening to our talk already knew how to use Facebook, and wanted to know more about how to effectively use LinkedIn. In this particular group, Twitter was still as new as commercial space travel, and the majority of audience members said, “Twitter — No way!” To them we said, “there’ll come a day when you’re being interviewed for a new job, or competing for that piece of business, and the decision between you and the competition is going to come down to 140 characters.”

Here’s a quick, basic slide we used to show the old way of thinking about and using Social Media, compared to the “New Way” to use these tools to one’s business advantage:


Using Social Media

The Old Way
Connecting with friends
Connecting with family
Connecting with current and former co-workers
Connecting with your network in real time

The New Way
Forming business relationships and networks
Reaching potential business partners, employers and employees
Reaching and retaining members and donors
Raising awareness to your cause, project, program, product or company
Developing dynamic, interactive relationships
Keeping current in the marketplace
Driving traffic

 

 

 

 

Wednesday
Mar042009

5 reasons it's great to be late to social media

I like to get to parties on time, even a little early. My wife has taught me that there can be some distinct advantages to being late: you get to make a grand entrance, the food has been served and you won’t be bored waiting for the fun to begin. I have similar good news for any company convinced they have missed the social media party. It can be great to be late.

Here’s why:

  1. While you were waiting, your audience grew to 1 billion The number of Internet users surpassed 1 billion when you weren’t looking. Twitter hit one billion tweets.  Facebook has 10 billion photos stored, and has became the most trafficked social media site. That means there are more vertical and horizontal audiences to choose from, so you won’t get lost in the numbers.  You won’t get lonely.
  2. Social media has had time to grow up Twitter was launched in July 2006. Facebook is almost five years old, Digg is just over four years old and Twitter is two and a half years old. It can still get wild, woolly and confusing, but it’s a big improvement over the always-in-beta early months.
  3. There are more tools to make it more efficient, effective and strategic Take Twitter for example. Launched in July 2006, there are now hundreds of tools designed that create shortcuts to post, organize and measure.  Here are 35+ social media tools  you’ll appreciate.
  4. Social media has gained acceptance by consumers 70% of consumers now consider social media sites to be sources of information that influence their purchasing decisions, according to research data in MarketingSherpa’s 2009 Social Media Marketing & PR Benchmark Guide.
  5. The real party is just getting started And now the biggest reason of all. With all the noise and storm and one billion users, Web-watcher Donna Bogatin shows that most of the world is still just watching and reposting existing content. Only 1% of users are actually creating fresh new content. That’s your opening — the grand entrance you’ve been waiting for.

By bringing fresh content to social media, rather than re-tweats and a list of links, your brand can become the life of the social media party. Congratulations.